SOSUSU is a forward-thinking women's boutique that opened in late 2016 in the heart of New Orleans's legendary retail hub, Magazine Street. They strive to differentiate themselves among this crowded retail market by offering designer lines unique to the city, the region, and, in some cases, to the entire country. Reflecting owner Susu Stall's taste for the fresh, feminine, and eye-catching, SOSUSU has quickly established itself as one of the premier womenswear destinations in the city.
Ms. Stall came to Shoe to help translate the store's chic and contemporary aesthetic to its graphic design and branding. She wanted a logo that was high-end but not stuffy, modern but not overly trendy. We knew that their branding needed to reflect the sleek, contemporary European style of the brand's designers.
We settled on a cool, restrained color palette of grey, teal, and black, so as not to compete with the many colorful garments lining SOSUSU's shelves. The letter S, which comprises every other letter in the brand's name, is the focal point of the logo, with the other letters – O, U, and U – arranged around it. A secondary logo reinforced the brand's charmingly rhythmic name by arranging each two-letter phrase vertically below the logo.
business collateral || website || e-marketing || signage + decals || custom shopping bags